This program aims to prepare graduates for leadership roles in international strategic communication as advocates for their organizations’ strategic goals and objectives and for local and national positions. It also aims to provide the Palestinian government, civil society and private sector with a center of professional excellence for high-level teaching with a practical focus in an environment of interchange with international practitioners. This is to produce a pool of senior Palestinians equipped with communication skills to international standards and with a professional qualification that provides a high benchmark for Palestinian strategic communications.